I'm about to go on stage at a speaking engagement to talk about how small businesses can simplify and streamline marketing. They're announcing my name, talking about my experience and giving a preview of all the cool things I'm going to talk about. Then my phone rings. It's someone I know so I pick up. Here's what he says, "Where are you?" "What do you mean where am I?" I reply as the announcer runs down my educational accomplishments. "I'm at Starbucks waiting for you. It's been 15 minutes since we said we would meet." At that moment I vowed to hire someone to manage my schedule. It has not been easy. I've run into some psycho … [Read more...]
Create Customers for Life with Personality Marketing
November 14, 2011 By Leave a Comment
Hey there! I created this for the Women's Success Summit on November 11, 2011 at the Gulfstream Resort's Sport of Kings Hall. What a great group and a fun time. Enjoy the audio or just skip through and check out the slides. Love you! - Lisa … [Read more...]
[Prezo] Put a Ring on It
September 28, 2011 By Leave a Comment
Here's a presentation I created in November 2010 for the Empowered Woman Success Summit, held at the Miami Science Museum. I presented to a packed house of more than 200 existing and aspiring woman business owners on how to win and keep a dedicated audience who fervently believe in their brand. … [Read more...]
I’ll Pay You NOT to Like Me
August 31, 2011 By 2 Comments
This is marketing at its best. Abercrombie and Fitch, the teen retailer with borderline pedophile ads, actually offered to pay Mike "The Situation" Sorrentino NOT to wear their clothing. Reverse Endorsement Let's call this the opposite of what brands have done for sports stars such as Michael Jordan, Tiger Woods and Peyton Manning. Yes, A&F is associating itself with a name - by turning it's back on that name The Situation. I love this for so many reasons. Here are two, praising both sides: Pro A&F: Develop your tribe by showing who you don't allow/want in the group. Pro Sitch: Whatever you are be it to the tenth power. … [Read more...]
