Speak Up and Find Your Content Marketing Voice

I'm from the hood and I don't hide it. There's no shame in it. One of the things I love about growing up where and when I did, is that quality hip-hop reigned the airwaves. Quality  Hip Hop = Embracing who you are. Telling people who you are. And bragging about it. You can borrow this mentality if you want to - it's one of the best ways to market your business. You don't have to be from the 'hood to tell your story. As long as you're authentic and focused directly on your people - you will be absolutely fine. Here's why: When you integrate your story into your marketing, you attract people who are right for your brand. You also repel … [Read more...]

Miami Christian Business Owners Guide to Hiring

Miami Christian Business Owners: You  need a ‘Joseph.’ You remember him from Bible stories. He was sold into slavery, made an attendant for a big shot in Egypt and did a great job so he was promoted. So Potiphar left everything he had in Joseph’s care; with Joseph in charge, he did not concern himself with anything except the food he ate. Genesis 39:6 Everywhere Joseph went he was always put in charge, without threatening the position of the established leader. Oh, how I would all love to have Joseph on our staff. For me, he’d be my very first hire. Here's the good news, Miami Christian Business Owners: there are Josephs out there, ready and … [Read more...]

Snackable Content

Here's the best way to grab the attention of your audience via content marketing: Provide your target market with quick-to-read articles, news items, and useful tips. These satisfy the needs of your audience to be informed, without taking up tons of time (or appearing to take up tons of time). Snackable content. That’s what they’re calling it these days. And you’d do well to use it, too. What is snackable content? It’s content that’s easy to read, at a glance, and is unintimidating to readers. Key Reasons to give readers snackable content: Make it Quick! Your clients don’t read. They scan. Use sub headlines, headlines and bullet points to … [Read more...]