Be Your Own PR Dept – Be Heard Podcast Episode 22 with Nicole Vascianna

It was a great pleasure to have Nicole Vascianna of Maternity Village as the first guest for Season 2. She gave phenomenal insights that are simple, actionable, and results-getable! Here's a quick summary of what we discussed but to get the full scoop you'll just have to tune into the podcast episode.   Nicole Vascianna Takeaways Strategic partnerships Social media to position as an expert Referrals Educating the community   Why she started Family was in the industry (nursing) Her own pregnancy – providing for the child Baptist scholars program (Baptist Health Miami) Nursing was a strategic … [Read more...]

Create Coca Cola Consistency in Your Business – Here’s How

One of the best ways to develop your business is to be consistent. We know this, but we don’t always do this. So I’ve figured out a way to make it a bit easier to be consistent in one particular area of your business – marketing.  You’ve noticed brands like Coca-Cola, Home Depot, and Whole Foods have the same look and feel to just about everything they do. What do I mean by look and feel? I’m referring to the colors these brands use, their logo, and the lettering they have on their messaging. For the rest of this post I’ll use the word font instead of ‘lettering’ to refer to a brand’s typeface. Here’s where things get exciting. These … [Read more...]

Dear John: Your Miami CRM Just Isn’t My Type

Miami CRM: Customer Relationship Management Systems: Should You Make Up or Break Up with Yours What makes a great customer relationship management (CRM) system and why are so many vendors screwing things up in this target-rich environment? Needed: Laser focus on one industry / segment of the small business world As one of my friends said, “the riches are in the niches.” This is a key element many software as a service (Saas) vendors forget. It’s so much easier to make a specific group happy than every group happy. For instance, specific Miami CRM systems for service professionals such as coaches would be monumentally successful. Our needs … [Read more...]