Blue Ocean Strategy: Episode 10 Be Heard Podcast

I’m recording this show at night and what a peaceful night it is. No one is screaming up the street to the neighbors. The trolley drivers aren’t blaring their horns. And no one seems to be screeching their car to a halt in the middle of the street. Side note: My biggest question right now is why someone would double park in next to several empty parking spaces. Philly, I love you anyway! I’m talking about the Blue Ocean Strategy, a unique approach to love in business, the perfect tool for grammar geeks or those looking to pose as one plus doing it scared all on today’s episode of the Be Heard Show. Let’s do this fam! Mindset Minute: An … [Read more...]

Living the War of Art Episode 9 Be Heard Podcast

Philadelphia is my cohost and the sounds you hear in the background are rain, trucks on pothole-ridden roads, and small business owners running after their dreams. On today’s show, I share one of the best books I’ve read on creativity, the creative process, and killing the greatest enemy to doing something worthwhile and that’s Resistance (Through the book, The War of Art by Steven Pressfield). Setting the stage for success, digging in the crates for great resources and the perfect ratio for consuming and producing information all on Episode 9 of the Be Heard Podcast. Let’s do this!   Mindset Minute This week’s Mindset Minute is on … [Read more...]

The Fascinating Hogshead: Episode 7 of the Be Heard Podcast

Using fascinating powers for good, leaning into being weak, creating top-notch videos on a tight budget and much more on Episode 7 of the Be Heard Podcast! It’s an amazing spring day here in Philly. It got up to almost 80 degrees for a while. It threatened to thunder like it did yesterday but the heavens held back the fury and let us have a full day dry weather. Business continues to bustle all around me and as I write this the energy of the city’s hardworking people fills my spirit. I wonder if any city has as much hustle as Philadelphia. I hope you feel that energy in today’s podcast. Let’s get started! Mindset Minute: Be Weak This week’s … [Read more...]

Wasting Time as an Art: Episode 6 of the Be Heard Podcast

Wasting time as a productivity process. Overcoming fear of sleep. And high-quality do-it-yourself graphic design all on this week’s Be Heard Podcast. I tie it all together with an insight into how to get things done when getting things done is the last thing you want to do. Let’s get it! Mindset Minute: Do It Scared As I invigorate my business with even more energy I’m getting more and more anxious. Things are coming up. People are knocking on the door. Opportunities arise and with high risk comes high anxiety. The challenge of my life is managing that in a way that helps me achieve my dreams while serving them with caution and prudence. … [Read more...]

Learning to Love Eating Frogs: Episode 5 of The Be Heard Podcast

Transcript of Episode 5 of The Be Heard Podcast Eating frogs, staying quiet, having Google work for you, and leaving breadcrumbs, all in Episode 5 of the Be Heard Podcast. Let’s go! I am coming to you live from a slightly overcast Philadelphia with a message of sharing, connecting, understanding, and growing. I want to hear your story. Why do you do what you do? Let me hear it. Shoot me an email to lisa@lisadsparks.com and tell me why you should be heard. Welcome to the Be Heard podcast where each week we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small … [Read more...]

Curious Much? A Critical Review of the book Trust Me, I’m Lying

I’m inundated by information. There’s just so much of it out here at my fingertips. I love it though. I wouldn’t want it any other way really. I just have to learn how to manage it. That’s what this week’s episode is all about, managing the things we see, feel and experience. The trees outside are dropping their flowering budgs and replacing them with this year’s stable of vibrant, green leaves. I wonder if that’s what information is like. I think it is. I think information is temporary, but beautiful at the time we see it. Information has seasons. But some of it is evergreen. I want to produce as much evergreen information as possible, … [Read more...]

The Be Heard Podcast: A Premiere Delayed, Not Denied – Full Show

Welcome to the Be Heard podcast where each week for we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small business owner. During the next few minutes, you’ll be inspired, gain key insights, and find ways to improve what you’re already doing to make yourself heard in the marketplace. It’s a gorgeous spring day here in Philadelphia and I want to take full advantage of the weather today. Just a few days ago it snowed so the weather here is a bit unpredictable. In a few minutes, I’ll be running out to meet a friend for lunch downtown. This week I’ll be sharing … [Read more...]

The Be Heard Podcast: Book Review

Welcome to the Be Heard podcast where each week for we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small business owner. During the next few minutes you’ll be inspired, gain key insights, and find ways to improve what you’re already doing to make yourself heard in the marketplace. It’s a gorgeous spring day here in Philadelphia and I want to take full advantage of the weather today. Just a few days ago it snowed so the weather here is a bit unpredictable. In a few minutes I’ll be running out to meet a friend for lunch downtown. This week I’ll be sharing … [Read more...]

The Be Heard Podcast Welcome Episode

Welcome to the Be Heard podcast where each week we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about small business success. I started the podcast to make it easy for you, the busy business owner to make small tweaks to your existing marketing strategies that produce big results. I’ll share insights from current events, the latest marketing books, idea brokers, and anywhere else I get inspiration to help you Be Heard in the marketplace. During the next 30 minutes you’ll be inspired, gain key insights, and find ways to improve what you’re already doing to make your voice heard. Now … [Read more...]

I Don’t Want You Anymore

It's New Year's Eve and in the spirit of new beginnings, love, and acceptance I have just one thing to say, "They're not that into you anymore." Meaning, people really don't unsubscribe anymore. They talk about you behind your back by just ignoring your emails. It's a silent breakup. To prevent that in the future, here are a few tips to keep your email marketing life spicy: 1. Go and sin no more. Be not boring and you'll have a happy and strong marketing relationship. Be outrageous. It really is ok. The people who are supposed to be in your circle will be. Everyone else will fade away. You don't want anyone to be lukewarm about you. … [Read more...]