[Prezo] Put a Ring on It

Here's a presentation I created in November 2010 for the Empowered Woman Success Summit, held at the Miami Science Museum. I presented to a packed house of more than 200 existing and aspiring woman business owners on how to win and keep a dedicated audience who fervently believe in their brand.   … [Read more...]

I’ll Pay You NOT to Like Me

This is marketing at its best. Abercrombie and Fitch, the teen retailer with borderline pedophile ads, actually offered to pay Mike "The Situation" Sorrentino NOT to wear their clothing. Reverse Endorsement Let's call this the opposite of what brands have done for sports stars such as Michael Jordan, Tiger Woods and Peyton Manning. Yes, A&F is associating itself with a name - by turning it's back on that name The Situation. I love this for so many reasons. Here are two, praising both sides: Pro A&F: Develop your tribe by showing who you don't allow/want in the group. Pro Sitch: Whatever you are be it to the tenth power. … [Read more...]