Results and Lifestyle Advice for Small Business Owners
They can’t all be brilliant. Nor should they be. One of the key things about producing content, and quality content, is that some of it isn’t going to be as high in quality as you would always like. …
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I hear it all of the time. “Get out of your comfort zone,” they say. “Do something new,” they say. “Your success is just outside of the things you’re already stuck doing,” the gurus holler. This …
http://lisadsparks.net/wp-content/uploads/2016/10/Episode27.mp3 This week I want to talk about a crisis mindset. In each crisis there lies an amazing opportunity. There’s a saying, “Never let a …
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Is how you do something just as important as what you do or the results you get? Absolutely. In fact, it may be more important. Bottom line: It's time to show up and to show up in a positive …
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In this special episode, I share details on how to cope with loss, whether it's the loss of a parent, pet, or client. I share five key insights I've used to keep performing at my personal best even …
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This week our guest on the Be Heard Podcast Show is Jennifer Benoit of Starting Today. Our centered around personal development, self-acceptance, and the power of being vulnerable. Jennifer Benoit …
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Traumatic brain injury. A week ago today I swerved my bike to avoid toppling over a car. The car’s driver swung out in front of me to get a parking space, it would seem. Only, she didn’t have enough …
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It was a great pleasure to have Nicole Vascianna of Maternity Village as the first guest for Season 2. She gave phenomenal insights that are simple, actionable, and results-getable! Here's a quick …
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New episodes beginning next week. Stay tuned for information on our first guest of the season. Get excited! Last season I shared all I could about marketing, business, and being heard in the …
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Protect Your Progress This is the last Mindset Minute before we launch into the second season of full podcast episodes for the Be Heard Show Podcast. I’m ecstatic and amazed at all of the good that …
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There are few things more intimidating than a blank piece of paper, a blank screen, an empty recording track. Nothing. What do you do, when you don’t know what to do? What do you do when the blank …
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It’s tough and you won’t always feel like doing it, but do it anyway. Create a framework and then move forward from there. One of the toughest things we can do is have an inspiring moment and then …
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Virginia Thrasher shows the profound value of an Olympic Mindset. She won the first gold for the United States in the 2016 Olympic Games in Rio de Janeiro, Brazil. I picked up on this not because she …
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In this episode, I share how to Be Redeemed by taking small steps forward to reach your goals. Sometimes life can put you in a tiny space, a really tiny space. It’s up to you to keep the momentum …
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One of the toughest things for me to do is forgive other people when they do me wrong. I'm especially resistant to excuse mean words since I know the power of them. I'm learning to have the right …
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For this week's Mindset Minute, it's all about books. I'm calling this episode the "Summer Book Bonus!" I'm absolutely in love with them and summer is the perfect time to indulge and get my fill of …
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I just couldn't stay away for very long. I love sharing what I know with you. Here's a Bonus Mindset Minute. I just had an amazing encounter at a cafe here in Philly and I wanted you to know all about …
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It’s the Season One Finale of the Be Heard Show. I am so excited. When I first set out on this journey I was extremely nervous. But I didn’t let that stop me from going through the inevitable …
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Not every day is easy. Not every task ignites fire inside of us. But when we press on, we can do amazing things. This week I’ve learned it’s important to work for the work’s sake, because it’s …
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Summer is finally here and with it come unconscionably high temperatures, kids playing in backyards, and parents rushing to get home on the trolley to sit at home under all of that bought air. I feel …
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I’m recording this show at night and what a peaceful night it is. No one is screaming up the street to the neighbors. The trolley drivers aren’t blaring their horns. And no one seems to be screeching …
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Philadelphia is my cohost and the sounds you hear in the background are rain, trucks on pothole-ridden roads, and small business owners running after their dreams. On today’s show, I share one of the …
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Spring is finally fully here and I couldn’t be happier about it. Philly, in all of its grind, is one of the most beautifully flawed cities in the world. I’m proud to be here and to say I was born and …
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Using fascinating powers for good, leaning into being weak, creating top-notch videos on a tight budget and much more on Episode 7 of the Be Heard Podcast! It’s an amazing spring day here in Philly. …
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Wasting time as a productivity process. Overcoming fear of sleep. And high-quality do-it-yourself graphic design all on this week’s Be Heard Podcast. I tie it all together with an insight into how to …
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Transcript of Episode 5 of The Be Heard Podcast Eating frogs, staying quiet, having Google work for you, and leaving breadcrumbs, all in Episode 5 of the Be Heard Podcast. Let’s go! I am coming to …
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Episode four! I’m so excited about this one you guys. I’ve been publishing this podcast consistently for the last four weeks and I am ecstatic! It was difficult to start but now that it’s up and …
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I’m inundated by information. There’s just so much of it out here at my fingertips. I love it though. I wouldn’t want it any other way really. I just have to learn how to manage it. That’s what this …
Continue Reading about Curious Much? A Critical Review of the book Trust Me, I’m Lying →
Welcome I’m so glad to be back in the city of my birth. I’m not sure how long I’ll be here as I’m yearning to get back to see my mom in Florida. Until then, I’ll enjoy the weather, the public …
Welcome to the Be Heard podcast where each week for we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small business …
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Welcome to the Be Heard podcast where each week for we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small business …
One of the best ways to develop your business is to be consistent. We know this, but we don’t always do this. So I’ve figured out a way to make it a bit easier to be consistent in one particular area …
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Welcome to the Be Heard podcast where each week we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about small business success. I started the …
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It's New Year's Eve and in the spirit of new beginnings, love, and acceptance I have just one thing to say, "They're not that into you anymore." Meaning, people really don't unsubscribe anymore. They …
It's been three years. I'm amazed. Even now people ask me why I left my kick-ass job at Constant Contact as the queen of email marketing in Florida. I told them all kinds of things, all of which were …
Point: Zig when everybody else Zags. Would you marry my husband? Do what it takes to get what you want, especially when the stakes are high. That’s what my stylist did when her husband landed in …
Sometimes when you’re committed to being heard, it can get ugly...really ugly. If someone is being authentic, sooner or later that person will offend others. It takes heart to tell the truth. For us …
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The story: My dad was an entrepreneur and he had a hard time getting funding. He bootstrapped it and refused loans. He went to my uncle for cash to start the business. My uncle turned him down. So he …
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FOR IMMEDIATE RELEASE: SMALL BUSINESS MARKETING EXPERT LISA D. SPARKS TO SPEAK AT LOCAL WEST PALM BEACH GOVERNMENT CONTRACTING EVENT Small firms get big advantage at once-a-year chance for access to …
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I grew up in two gun cultures: One from my father's days growing up in rural North Carolina and the other on the streets of Philadelphia where I grew up. Both were very different and the distinction …
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Real talk: In the not-so-distant past I wanted desperately to be acknowledged for my talents and given the chance to show what I could do, if only someone would "put me in, coach!" Alas I stayed on …
Excerpt from my upcoming memoir, "Hood to Highrise: My Journey from stepping on crack vials to strutting on marble tiles." Due February 2015. Unedited. Galley version. Chapter One: Pay …
I'm from the hood and I don't hide it. There's no shame in it. One of the things I love about growing up where and when I did, is that quality hip-hop reigned the airwaves. Quality Hip Hop = …
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I may not know everything. But what I do know, I know very well. I've boiled down effective communication into three essential steps. First: Tell the Truth: Be up front about what you can and can't …
Corporate America is just like the streets. There are gangs (cliques), alliances, back-room deals, bullies, and worst of all, snitches. When I got that lesson, I had peace of mind; enough peace to …
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There are two types of platforms (digital real estate) online. Just like the offline world you have rental properties and owned properties.What distinguishes a rented online property from an owned …
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What to do when they’re not opening your emails First, panic not my friends. Take a deep breath. Step away from the email results and have a snack. Time for a reality check. They did read it, it’s …
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Your 2015 Starts Now: Email Strategies for New Year's Success "Talent hits a target no one else can hit. Genius hits a target no one else can see." - Arthur Schopenhauer My Goal: To make …
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Dear Heavenly Father, Please keep me from: saying I was published on CNN, in the New York Times, and Huffington Post, when I really only have an account on the site just like thousands of other …
There really is no excuse. Technology makes the space for procrastinating smaller and smaller. Things are so easy now to create, execute, and distribute. It's so easy with technology. But it's hard …
Be sure to say it up front. Here’s an example of what I mean: The Daily Mail in the UK does this with much success and now I’ve noticed several other media organizations have followed suit and done …
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When you’re hit with negative reviews online, make like this Brazilian soccer player. Opposing fans made a racist gesture and threw a banana at Daniel Alves’s feet. A few things other players have …
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Leading content marketing agency, Verity Content, celebrates one-year anniversary. Verity Content Celebrates Its One-Year Anniversary Small business content marketing firm marks one-year anniversary …
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Verity Content Announces Lisa Sparks as CEO Verity Content Announces Lisa Sparks as CEO Lisa Sparks comes from the world of email marketing and small business marketing Miami, November 7, …
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Google Content Miami - Secrets to Google Seduction 8 Surefire Pick-up Lines to Get to the Top of Google’s Search Results for Your Desired Keywords via Content Marketing Lisa Sparks' Bio Lisa Sparks is …
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Miami Christian Business Owners: You need a ‘Joseph.’ You remember him from Bible stories. He was sold into slavery, made an attendant for a big shot in Egypt and did a great job so he was …
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Here's the best way to grab the attention of your audience via content marketing: Provide your target market with quick-to-read articles, news items, and useful tips. These satisfy the needs of your …
Miami CRM: Customer Relationship Management Systems: Should You Make Up or Break Up with Yours What makes a great customer relationship management (CRM) system and why are so many vendors screwing …
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I almost died today. Again. This is about the fourth time my life has been in danger. I'll tell you about the other three times later. The one today still has me shaking. It's all I can do to keep …
It used to be that what connected us was who we were connected with. The beauty of Facebook is that I’m now friends with the people I was friends with in kindergarten - after a 20-year hiatus. To me, …
I'm about to go on stage at a speaking engagement to talk about how small businesses can simplify and streamline marketing. They're announcing my name, talking about my experience and giving a preview …
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Hey there! I created this for the Women's Success Summit on November 11, 2011 at the Gulfstream Resort's Sport of Kings Hall. What a great group and a fun time. Enjoy the audio or just skip through …
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Here's a presentation I created in November 2010 for the Empowered Woman Success Summit, held at the Miami Science Museum. I presented to a packed house of more than 200 existing and aspiring woman …
Sometimes you just have to go deaf. Take the tree frog for instance. I got one of those chain emails the other day and for some reason I actually read it because it was so intriguing. Tree frogs were …
Hey there - I figured since it's Monday I'd send you on your way with a resource I absolutely LOVE to use. It's called pixlr and it's a very powerful image editing tool. I sometimes use it when I want …
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What if Paul Revere had Twitter? The message would still be the same - but would it have the same urgency? There was drama in him riding through Lexington and Concorde. In a world full of …
I had this thought while surfing Facebook this a.m.: Can you disaster-proof a business in the same way engineers try to protect buildings from natural disasters through thoughtful design? Answer: …
We do not now, nor have we ever, exported anything of worth other than our ideas. What can save the U.S. economy? What has always saved us, what made us . . . our ideas. The concept of freedom of …
This is marketing at its best. Abercrombie and Fitch, the teen retailer with borderline pedophile ads, actually offered to pay Mike "The Situation" Sorrentino NOT to wear their clothing. Reverse …
The creator of Flip Video, Jonathan Kaplan, is now starting a chain of shops that sell grilled cheese sandwiches of all kinds. At first I thought it a bit odd, until Jonathan talked about people’s …
I need an executor. Not someone to kill me but rather someone to handle the details. I paint the outline and my assistant paints within those lines. Trouble is, I can not for the life of me find …
"If you're attacking your market from multiple positions and your competition isn't, you have ALL the advantage." - Jay Abraham via @SavvyBizBuilder and @ShoestringGal by way of Twitter Is …
Do you really want the person filling out your form to "submit"? What does that word mean? It means to surrender, to give in, to stop fighting. Are you in a fight with your web visitors? Is that how …
Email just turned 40 this year. After many reports of the tool’s demise it’s still just as effective at driving sales as it’s ever been. Follow the principles of email marketing and you’ll be good to …
We often hear that getting attention for your brand means providing value. But what does it mean to provide value, really? Providing value is simply about solving a problem. The bigger the problem you …
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I recently fell head over heels with curated content. It’s the way to go for any business owner on-the-go who needs and wants to share their insights. It’s been around for a while but it’s now the …
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