I almost died today. Again. This is about the fourth time my life has been in danger. I'll tell you about the other three times later. The one today still has me shaking. It's all I can do to keep from vomiting. I was on my bike. You know the pink Vespa I keep telling everyone about? Well, I went to the grocer's to pick up a few things. Pears. Onions. Parsely. Cookies. Not much. I get on my bike and instead of shopping some more - I need shirts and would love another presentation dress - I decided to just go home. It's rush hour. There's traffic getting back onto the main street and I was tempted. I was tempted to use the bike lane. … [Read more...]
The Passion Graph
February 14, 2012 By 1 Comment
It used to be that what connected us was who we were connected with. The beauty of Facebook is that I’m now friends with the people I was friends with in kindergarten - after a 20-year hiatus. To me, that’s pretty cool. I can see how they grew up and how their kids are like them. Amazing. But there are others I’m connected to and we’ve never met. But I have more in common with them than those who’ve grown up with me, who’ve seen me go from tomboy to six-inch heel wearing diva. What connects us is our passions. Hence, the popularity of social tools such as Pinterest, Instagram and Tumblr. Now we can connect, deeply, about the … [Read more...]
5 Tips for Successful Outsourcing of Your Office Projects
January 17, 2012 By 1 Comment
I'm about to go on stage at a speaking engagement to talk about how small businesses can simplify and streamline marketing. They're announcing my name, talking about my experience and giving a preview of all the cool things I'm going to talk about. Then my phone rings. It's someone I know so I pick up. Here's what he says, "Where are you?" "What do you mean where am I?" I reply as the announcer runs down my educational accomplishments. "I'm at Starbucks waiting for you. It's been 15 minutes since we said we would meet." At that moment I vowed to hire someone to manage my schedule. It has not been easy. I've run into some psycho … [Read more...]
Create Customers for Life with Personality Marketing
November 14, 2011 By Leave a Comment
Hey there! I created this for the Women's Success Summit on November 11, 2011 at the Gulfstream Resort's Sport of Kings Hall. What a great group and a fun time. Enjoy the audio or just skip through and check out the slides. Love you! - Lisa … [Read more...]
[Prezo] Put a Ring on It
September 28, 2011 By Leave a Comment
Here's a presentation I created in November 2010 for the Empowered Woman Success Summit, held at the Miami Science Museum. I presented to a packed house of more than 200 existing and aspiring woman business owners on how to win and keep a dedicated audience who fervently believe in their brand. … [Read more...]
Go Deaf – Go Up!
September 27, 2011 By Leave a Comment
Sometimes you just have to go deaf. Take the tree frog for instance. I got one of those chain emails the other day and for some reason I actually read it because it was so intriguing. Tree frogs were having a race to the top of a tree. Two-by-two they raced and none of them ever reached the top. Until the final two. One frog just kept going and going until he reached the top. Why did that one frog win while all the others failed? It was deaf. During the races the frogs at the base of the trees were shouting insults and telling the racers they couldn’t make it. The deaf frog didn’t hear the negative so it just kept on climbing. I … [Read more...]
Pixlr: Perfect for Image Editing on the Go
September 12, 2011 By Leave a Comment
Hey there - I figured since it's Monday I'd send you on your way with a resource I absolutely LOVE to use. It's called pixlr and it's a very powerful image editing tool. I sometimes use it when I want to clean up graphics and have a little more creative control than picnik gives me when editing my pictures. For instance, I used pixlr to create the masthead for this blog. My graphic designer Kashif helped with the original image but when I wanted to tweak it a bit I used pixlr and now I'm ecstatic about the final results. Check it out and remember who you heard this from! Your girl, Lisa! P.S. - Add your favorite image editing tool here. … [Read more...]
Paul Revere
September 3, 2011 By Leave a Comment
What if Paul Revere had Twitter? The message would still be the same - but would it have the same urgency? There was drama in him riding through Lexington and Concorde. In a world full of messages, hoaxes and scams, would anyone have believed Paul Revere if he tweeted his message? What if he sent a text? The medium and the message are both important. Choose based on urgency and the intimacy of the message. But please ma'am, please sir do not bore me. … [Read more...]
Anticipation Marketing
September 2, 2011 By 1 Comment
I had this thought while surfing Facebook this a.m.: Can you disaster-proof a business in the same way engineers try to protect buildings from natural disasters through thoughtful design? Answer: Yes. Just like we anticipate hurricanes and, to some extent, earthquakes we can also prepare for the worst that could happen to our businesses. Not that we want it that way, but that we can design a business that, to the best of our abilities, is failure-proof and destined for success. Here's a video that illustrates what I mean: … [Read more...]
In Praise of the Idea Economy
September 1, 2011 By Leave a Comment
We do not now, nor have we ever, exported anything of worth other than our ideas. What can save the U.S. economy? What has always saved us, what made us . . . our ideas. The concept of freedom of speech, religion and equality for all - American Inventions The Locomotive - American The Telephone - American The Car - American The Television - American The Personal Computer - American Google - American Now all of the creators of these ideas became insanely wealthy. When will we understand, as a nation, we export now and always will export one powerful thing that has fueled our growth since our inception? … [Read more...]
