About Lisa D. Sparks

Lisa D. Sparks, a well known small business marketing expert, has shared results generating insights to more than 20,000 business owners in the United States. Through live workshops, teleseminars and manuals Lisa consults with national and international companies on starting and sustaining profitable email marketing, social media and blog campaigns. Lisa leverages her expertise to help small business owners unleash their voice through blogs, emails, web content and social media content.

They Can’t All Be Brilliant: The Be Heard Show Podcast – Episode 29

They can’t all be brilliant. Nor should they be. One of the key things about producing content, and quality content, is that some of it isn’t going to be as high in quality as you would always like. What’s the solution? Stop producing? Stop speaking? Stop being? Absolutely not. Instead, focus on the fun of what it is you’re doing. If it’s not fun, make it so. Give yourself challenges. Understand what inspires you to create. Focus on those things. One of my favorite books is called, The War of Art by Steven Pressfield. If you have not read it, you are doing yourself a disfavor for sure. It is, by far, one of the quickest reads I’ve had in a … [Read more...]

Consistency, Comfort Zones, and One Buttock! – The Be Heard Show Podcast Episode 28

I hear it all of the time. “Get out of your comfort zone,” they say. “Do something new,” they say. “Your success is just outside of the things you’re already stuck doing,” the gurus holler. This week, I listened. And it was terrifying. I’m not sure how things will turn out. But I do know I’m a better person for the attempt at doing something new and reaching for greater opportunities. One of my favorite people in history, Eleanor Roosevelt, was quoted as saying, “Do something that scares you every day.” I moved from Philadelphia back to Florida. It is scary because I have no idea what is coming next. But I do know that I’m a better … [Read more...]

Turn Your Crisis Into a Catapult – The Be Heard Show Episode 27

http://lisadsparks.net/wp-content/uploads/2016/10/Episode27.mp3 This week I want to talk about a crisis mindset. In each crisis there lies an amazing opportunity. There’s a saying, “Never let a good crisis go to waste.” Charles Duhigg was so enamored with the idea of crisis as a catapult he devoted an entire section of his classic book “The Power of Habit” to the subject. It’s a powerful mindset shift to see things this way. I know for me it’s tough because I see the painful side of crisis, which is uncertainty. With uncertainty comes emotions we like to shy away from such as anger, confusion, and disappointment. These are all connected … [Read more...]

Time to Show Up – The Be Heard Show Podcast Episode 26

Is how you do something just as important as what you do or the results you get? Absolutely. In fact, it may be more important. Bottom line: It's time to show up and to show up in a positive way. One of my favorite hip hop groups, De La Soul, had a perfect lyric to describe the essence of this Mindset Minute, “I always exhale the facts ‘cause I don’t inhale lies.” What we put into ourselves is so much more important than ever before because it dictates how we show up in the world. I am in no way woo-woo but I do know it takes a strong and focused person to stand up against negative inner thoughts. The key is to replace them with … [Read more...]

Living with Loss – The Be Heard Show Podcast – Episode 25

In this special episode, I share details on how to cope with loss, whether it's the loss of a parent, pet, or client. I share five key insights I've used to keep performing at my personal best even when things don't appear to be going my way. Enjoy this episode and stay tuned for more. Until then be sure to Be Heard! … [Read more...]

Be Your Authentic Self – Be Heard Podcast Episode 24 with Jennifer Benoit

This week our guest on the Be Heard Podcast Show is Jennifer Benoit of Starting Today. Our centered around personal development, self-acceptance, and the power of being vulnerable. Jennifer Benoit has dedicated her career to being a change agent in the lives of individuals, families, and communities.  Jennifer is a Licensed Clinical Social Worker as well as a Life Coach. She possesses over eight years of experience as a Mental Health Therapist. She has used a broad range of treatment modalities to serve the needs of hundreds of clients. … [Read more...]

Traumatic Brain Injury – Be Heard Podcast Show – Episode 23

Traumatic brain injury. A week ago today I swerved my bike to avoid toppling over a car. The car’s driver swung out in front of me to get a parking space, it would seem. Only, she didn’t have enough room to pull all the way in. The butt of the car was sticking out. I swerved to avoid hitting the car. I used my hand to tap the back of the lady’s car. I tell myself I did this for several reasons: to let her know I was there or to balance myself. Both reasons are valid. The emotion behind those reasons was anger. What the driver did was dangerous and could have cost me my life, all for the sake of a small sliver of a parking space. Putting my … [Read more...]

Be Your Own PR Dept – Be Heard Podcast Episode 22 with Nicole Vascianna

It was a great pleasure to have Nicole Vascianna of Maternity Village as the first guest for Season 2. She gave phenomenal insights that are simple, actionable, and results-getable! Here's a quick summary of what we discussed but to get the full scoop you'll just have to tune into the podcast episode.   Nicole Vascianna Takeaways Strategic partnerships Social media to position as an expert Referrals Educating the community   Why she started Family was in the industry (nursing) Her own pregnancy – providing for the child Baptist scholars program (Baptist Health Miami) Nursing was a strategic … [Read more...]

Season 2 Premiere! – The Be Heard Show Podcast

New episodes beginning next week. Stay tuned for information on our first guest of the season. Get excited! Last season I shared all I could about marketing, business, and being heard in the marketplace. Now I'm inviting some of the best and brightest I've met over the last decade to share what they know about getting their voices heard and being a positive influence in the world. Let's do this! … [Read more...]

Protect Your Progress – The Be Heard Podcast Episode 21

Protect Your Progress This is the last Mindset Minute before we launch into the second season of full podcast episodes for the Be Heard Show Podcast. I’m ecstatic and amazed at all of the good that comes from the conversations I’m having with business owners and others who inspire me on a regular basis. Interviewing them is like nothing else in the world. I love hearing truly powerful stories. Just like everyone else, I get down a bit and this week was pretty trying for me. I had an impromptu lunch with 14 family members. This is one of the great benefits of moving back to Philadelphia. I get to see my family at the drop of a hat. My … [Read more...]