Speak Up and Find Your Content Marketing Voice

I'm from the hood and I don't hide it. There's no shame in it. One of the things I love about growing up where and when I did, is that quality hip-hop reigned the airwaves. Quality  Hip Hop = Embracing who you are. Telling people who you are. And bragging about it. You can borrow this mentality if you want to - it's one of the best ways to market your business. You don't have to be from the 'hood to tell your story. As long as you're authentic and focused directly on your people - you will be absolutely fine. Here's why: When you integrate your story into your marketing, you attract people who are right for your brand. You also repel … [Read more...]

Mind Your Ts and Cues

I may not know everything. But what I do know, I know very well. I've boiled down effective communication into three essential steps. First: Tell the Truth: Be up front about what you can and can't do. Tell who your audience is and who your audience is not.  Give your people a heads-up when changes will effect how you serve them. Get Your Tone Right: Whenever I would step out of line, my sister would tell me, "You betta get your mind right, girl." It's the same thing with the tone of your communications. Even if you're telling the truth, if you say it in a way that's mean, uncaring, or nonchalant, your audience feels that. They won't … [Read more...]

Philly to Miami: My Dream and My Story Revealed

Corporate America is just like the streets. There are gangs (cliques), alliances, back-room deals, bullies, and worst of all, snitches. When I got that lesson, I had peace of mind; enough peace to make tough decisions and leave places that didn't serve my agenda. That's just what I did when I designed my future when I was in high school.  My first high school was like the movie, "Lean on Me" with Morgan Freeman. Fights every day. Teachers aides who were a bit too friendly with students. Every guy I knew carried a gun to school. Both my best friends got pregnant freshman year. I knew I just had to get up out of there. I got transferred … [Read more...]

Master the Digital Landscape: Do You Own or Rent Online Relationships?

There are two types of platforms (digital real estate) online. Just like the offline world you have rental properties and owned properties.What distinguishes a rented online property from an owned one? Do you have access to the contact information of everyone you interact with on that platform? If that platform went down today, would you still be able to connect with your contacts? If the answer is no, then that’s a rental property. If the answer is yes, it’s a property you own. A few examples: Rented Owned Details Facebook Email Service Provider or Autoresponder service It wasn’t always this way. At one time you could download the … [Read more...]

Knock Knock, Open Up: Getting Email Subscribers to Let You In

What to do when they’re not opening your emails First, panic not my friends. Take a deep breath. Step away from the email results and have a snack. Time for a reality check. They did read it, it’s just not showing up in your metrics. You’re still getting their attention just by showing up. You’re showing your consistency which is super important. It says, “I publish this newsletter regularly. I didn’t abandon it just like I won’t abandon you as my client. The key here is to look at things in the long term. Every newsletter is a brick in the wall separating you from the competition. And it’s bringing you one step closer to dominating … [Read more...]

Your 2015 Starts Now: Email Strategies for New Year's Success

Your 2015 Starts Now: Email Strategies for New Year's Success  "Talent hits a target no one else can hit. Genius hits a target no one else can see." - Arthur Schopenhauer   My Goal: To make profitable email marketing more accessible to small business owners. The number one thing you must do in 2015 is: Tighten up your email marketing. You know I'm a big advocate of creating content in advance. And I suggest everyone has a need for this strategy. In fact, it's the one thing that can save your business in the eyes of your audience. Why? It gives you the consistency missing in so many of your competitors. When you show up consistently, … [Read more...]

A Marketer's Prayer

Dear Heavenly Father, Please keep me from: saying I was published on CNN, in the New York Times, and Huffington Post, when I really only have an account on the site just like thousands of other people. saying I'm a best-selling author when I've chosen the smallest niche possible in which to publish, sell 10 books and call it a best seller And while you're at it, please keep me away from people who would do such things. Keep me from their evil and help me to stick to the right path. I pray I would earn the chance to actually be published on mentioned in respected publications. Father, I yearn to write a book that reaches millions. Please … [Read more...]

Courage

There really is no excuse. Technology makes the space for procrastinating smaller and smaller. Things are so easy now to create, execute, and distribute. It's so easy with technology. But it's hard being vulnerable enough to tell your story, to be authentic, and to launch new and innovative things. Courage. There's no app for that. … [Read more...]

Content Quick Tip: Put It All Up Front

Be sure to say it up front. Here’s an example of what I mean: The Daily Mail in the UK does this with much success and now I’ve noticed several other media organizations have followed suit and done the same thing. For instance, that crazy #MyNYPD scandal from a few days ago, many of the news outlets that provided commentary for the story interspersed the tweets throughout the articles. You can do that as well. It’s super important to do. Check out the video I recorded on the subject. I know this is a lot of information. That’s why I’ve set up a couple of focused sessions for you to put your content marketing on auto-pilot and to simplify … [Read more...]

Content Marketing Crisis Management: Your Perfect 2-Point Strategy

When you’re hit with negative reviews online, make like this Brazilian soccer player. Opposing fans made a racist gesture and threw a banana at Daniel Alves’s feet. A few things other players have done in similar situations: leave the field in protest (not good) give the item to the referee (okay) shout at the crowd (worst) Instead, Alves picked up the banana, peeled it and ate it before returning to his duties on the field. Perfect response! With that gesture he said, “Call me what you want. I actually was kind of hungry. Thanks!” or “I could not care less you just called me a primordial being.” You can do the exact same thing when … [Read more...]