We often hear that getting attention for your brand means providing value. But what does it mean to provide value, really? Providing value is simply about solving a problem. The bigger the problem you solve, the more you’re able to charge for your products or services.
In your marketing, categorize the problems you solve. If you solve one large problem, break out the process into stages. As you promote your business, only give for free the content at the initial stages of the problem-solving process. Everything else remains behind the pay gate.
BTW – I found this article interesting. China is solving the problem of overcrowding and the dangerous interactions between pedestrians and cars by automating penalties using AI technology. There’s definitely value in lives being saved. I doubt that people who receive the fines in the mail will see that as high value, though.