They Can’t All Be Brilliant: The Be Heard Show Podcast – Episode 29


episode-29-they-cant-all-be-brilliantThey can’t all be brilliant. Nor should they be. One of the key things about producing content, and quality content, is that some of it isn’t going to be as high in quality as you would always like. What’s the solution? Stop producing? Stop speaking? Stop being? Absolutely not. Instead, focus on the fun of what it is you’re doing. If it’s not fun, make it so. Give yourself challenges. Understand what inspires you to create. Focus on those things.

One of my favorite books is called, The War of Art by Steven Pressfield. If you have not read it, you are doing yourself a disfavor for sure. It is, by far, one of the quickest reads I’ve had in a long time. It is also one of the most in-your-face pieces of work on what it means to create things I’ve ever read. Do yourself a favor and pick it up immediately.

Note: I recently came across an article encouraging or discouraging potential podcasters from producing content, saying we need more listeners and fewer producers. It threw me for a loop because I respected the person who recommended the article. I’ve decided to ignore this “advice” and continue to produce content that lights up my soul.

What lights your soul? What makes you sit up and take notice? Whatever it is, do it. Be it. Produce it. Give it to us. We’re hungry for what you have to offer. It’s never too crowded at the table. Ever.

About Lisa D. Sparks

Lisa D. Sparks, a well known small business marketing expert, has shared results generating insights to more than 20,000 business owners in the United States. Through live workshops, teleseminars and manuals Lisa consults with national and international companies on starting and sustaining profitable email marketing, social media and blog campaigns. Lisa leverages her expertise to help small business owners unleash their voice through blogs, emails, web content and social media content.

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