I’m recording this show at night and what a peaceful night it is. No one is screaming up the street to the neighbors. The trolley drivers aren’t blaring their horns. And no one seems to be screeching their car to a halt in the middle of the street. Side note: My biggest question right now is why someone would double park in next to several empty parking spaces. Philly, I love you anyway! I’m talking about the Blue Ocean Strategy, a unique approach to love in business, the perfect tool for grammar geeks or those looking to pose as one plus doing it scared all on today’s episode of the Be Heard Show. Let’s do this fam!
Mindset Minute: An Attitude of Sacrifice
Love is sacrifice. When I say I love someone, I’m really saying I’ll sacrifice for that person. If I say I love something, that means I’ll sacrifice to have that something. There are those who have given the ultimate sacrifice. They’ve given everything they have. They’ve given what they love most, to have a connection. I’ve learned connections are the most powerful things a person can possess. That’s why an attitude of sacrifice is the focus of this week’s mindset minute. The only way to truly connect is to love. And the only way to love is to sacrifice. The bigger the sacrifice, the stronger the connection. For instance, if I want to get season tickets to the Philadelphia Eagles games, I have to sacrifice what I would otherwise spend the money on, shoes, shoes, maybe some more shoes. You get the point.
It’s about the connection and how much I want that connection with the Eagles, or if I want a connection with a closetful of shoes. I’m oversimplifying for a reason. This concept, when expanded to people, can be quite life-changing. I’ll leave you to try it on your own by asking you this. What are you willing to sacrifice for the sake of connecting with another person? Are you willing to give up new shoes to instead buy a ticket to a networking event? Would you give up seeing your favorite team play to visit a friend overseas who you haven’t seen in years? Sacrifices show our priorities. They show our love. This way of thinking, this mindset colors much of what I do. I find I often ask myself what I value and what I love. What are my priorities? I can see them by what I choose and that’s fine to choose. I just want to make sure I’m being intentional and aligned with what I believe, with what I say I love.
And that’s all for this week’s mindset minute. Now let’s turn to our cool process.
Cool Process: Scared Once a Day
Eleanor Roosevelt once said, “Do something that scares you every day.” When I read that quote, I immediately knew what I had to do. I had to change one of my business processes to better reflect my expert status. That was one of the scariest things I’d done in a while.
The next day I developed the expert status a bit more by sharing a few of the recommendations I’d received. As I look back, I notice I’ve been doing things that scare me for a while now, like starting this podcast. Some things I did consciously and others I’ve done unconsciously just because that’s how I roll! Now I’m adding a line in my daily schedule: “scary.” Brian Tracy calls it the frog or the one thing you don’t want to do but it’s the toughest thing to do. For me, the toughest thing isn’t always the scariest thing. Sometimes the toughest thing is more of a chore than anything else. I know I have to get to it, it’s just a pain to take care of. But there are things I’m truly afraid of and I want to start scheduling those things into my day. Let’s do it, shall we?
Best Resource: Grammarly
This week’s best resource is a little plugin I use for my Chrome browser called Grammarly. It is my grammar lifesaver. I love it. Somehow it just knows whenever I’m filling in a form online to check it and make sure that everything is spelled correctly and that it’s grammatically all set. I love it because I’m one of “those” people. I cringe at misspelled words. I lose respect for people who don’t know the difference between the possessive form and a contraction. This little resource keeps me legit so I don’t make the very mistakes I hate to see other people make. Now here’s my offering to you. Use Grammarly. It only takes a few seconds to download from the Chrome store. The system underlines any typing/grammatical errors. When you mouse over the underlined word or words the system creates a bubble with suggestions on how to correct the problem. You simply click on the option that works best for you. It is a lifesaver.
Book Review of the Week: Blue Ocean Strategy
This week I’m reviewing Blue Ocean Strategy by W. Chan Kim and Renee Mauborne. Published in 2005, it’s a book I have started and stopped several times. I wanted to use this podcast as a chance to finally tackle this book and glean as much insight from it as I can.
Overall the book is an interesting read. I recommend it but I don’t see it as something urgent that would make you put down everything else you’re reading and grab this. It’s just not that kind of book. Here’s why: It’s not focused on small business or service businesses at all. To apply the principles in the book you’ll really need to study it, break it apart and put it back together in the image of your company. Unlike the other books I’ve reviewed this season, it’s not a plug and play strategy for the independent business owner. That said, I love the concept. It’s about creating uncontested market share, a blue ocean opportunity and a place to play where no one can try to take your toys, so to speak. I love the idea and Chan and Mauborne give several examples of companies past and present that have created large blue oceans of opportunity. The featured company is Cirque du Soleil and it’s easy to understand why. It’s the most popular and easiest to understand of the examples in the book. Cirque is a shining example of Chan and Mauborne’s Blue Ocean Strategy.
My question is, how do I take the concepts, charts, and ideas shared here and translate it to a business on a tight budget, without a marketing department, and an army of employees? This book came on the heels of the classics “Good to Great” by Jim Collins and “The Tipping Point” by Malcolm Gladwell. In some ways the book takes a few shots at these pillars of the modern business book library. There’s really no need. The book could stand on its own if only it would pepper in a few concepts translatable to smaller operation. A good read, it will just take a bit more time to uncover the jewels hidden beneath the cast studies of larger companies.
Fun show today, grateful to have the chance to share with you! Only three episodes left this season and then we’re taking a hiatus before hitting you with some amazing interviews and other cool segments for season two. Until then be sure to Be Heard!