Spring is finally fully here and I couldn’t be happier about it. Philly, in all of its grind, is one of the most beautifully flawed cities in the world. I’m proud to be here and to say I was born and raised here. I didn’t know how much of an impact being here would have on me until I got back.
A no B.S. guide to getting profits out of social media, making progress and building momentum, plus the best place to keep your million dollar ideas all on this week’s episode of the Be Heard podcast. Let’s do this!
Mindset Minute: Do Everything. Then Do Nothing.
I have learned there are times when it is very difficult to get results. No matter what I do and no matter what you do, things don’t happen quickly enough, if at all. I just saw a quote from Michelle A. Hall-Kemp on the Happy Black Woman Tribe’s Facebook group. She said, “Just because you aren’t making progress as fast as you think you should does not mean you aren’t making progress. Keep going.”
And that’s exactly what I plan on doing. I plan on keeping it moving. Even the people who outwardly seem to have the most success are scared sometimes. The entire spectrum of our emotions are inevitable; even the ones that can get us into a lot of trouble. But I know for sure that once I’ve given all I have, I can rest. I can get up the next day. And I can go again. Working myself into the ground isn’t going to be way to getting what I want. I also need to love myself, enjoy myself, celebrate myself; and then I’ll have enough inside to give just as much as I did before. Once I do this consistently, I’m showing I truly do deserve the success I work so hard to achieve. When I reach my goals, I have no problem celebrating because I know I gave all I had and then came back for more once I was replenished. Do Everything. Then Do Nothing. That’s today’s Mindset Minute!
Cool Process: Immediate Massive Action Blueprint
Sometimes the best thing to do is just to do it. Do it hungry. Do it scared. Do it ignorantly and improve on the way. That’s what I call my Immediate Massive Action Blueprint. Ideas are nebulous and wispy but when harnessed they change our world. I heard Aniaya L. Williams, the founder of Tinsle, a necklace/headphone on an interview the other day. She said when she had the idea she could have been the person to just file the idea away and once someone else did it she could have said, “Hey. I had that idea a long time ago.”
We’ve all felt that. We’ve all done that. The goal is to be a worthy steward of the ideas that come our way. I use the Immediate Massive Action Blueprint to put my ideas into action. I jot them down as quickly as possible and take one major action on them every single day. It is tedious. It is unremarkable. And I’m confident it is the only way I was able to write my memoir, speak to 20,000 business owners over the span of five years, and create a business culture that lasts to this day in South Florida. I say none of these things to boast. I say these things to draw on my past and to show you the Immediate Massive Action Blueprint works if you work it. I’m so convinced of this, I’m using it for my next adventure. Stay tuned!
Best Resource: Google Keep
This week’s best resource is Google Keep. Yes, it’s another Google product and I love it. Google Keep is the company’s answer to Evernote. I’m no longer a fan of that tool as it has expanded and morphed into something I barely recognize as useable anymore. For jotting down ideas, taking notes, setting reminders, creating checklists, and remaining organized, there’s no better mobile to desktop to laptop app out here today.
Many of the books I read give me actionable suggestions. I jot them down in Google Keep with a deadline and the system puts the reminder in my calendar automatically. I love this because it’s a built-in accountability system. That’s the key. I have to keep myself accountable and Google Keep helps me do that. It’s fun to check off the completed items on my to-do list. Other features include color coding. I don’t use that as much as I used to but some may find it useful. One of the features that I see has potential is the ability to write on an image. When I take a snapshot I can then use my finger to draw an arrow or a circle or any other shape I like on top of the image. It’s fun and I used it when I got the email from iTunes that my podcast was approved for their system. Awesome no?
There are also other cool things where it connects to Google Docs and I can collaborate on a not with other people in the system. I think one of the problems with Evernote is it has become way too feature-rich. With the latest update, Google Keep has added a few features. I’m hoping Google doesn’t ruin it by making it feature heavy where it’s bogged down in its own cleverness. Some of the features are fun and some of them are useful. When the useful features diminish and the fun one proliferate, I may have to go looking for another productivity tool. I’m always auditioning for new ones and I do have an app in the wings that seems to have potential. The quest for simplicity continues!
Book Review of the Week: No B.S. Guide to Direct Response Social Media
Here’s the part of the show I’ve been waiting for. This is the review of Dan S. Kennedy’s book the “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing.” Kennedy co-authored the book with Kim Walsh-Phillips. A few things: If you’re unfamiliar with Dan Kennedy you should know he created a brand around himself as a sexist, anti-technology, curmudgeon who buys horses and competes in cart races at times. He is also simply brilliant and one of the best simplicity experts in marketing – ever. I am so glad he makes his books affordable because they are full of rich information that when implemented, really does produce solid results.
I knew nothing of Kim Walsh-Phillips until reading this book but I like her intelligence, wit, and sense of humor. Plus she’s into red bottoms so we can go shoe shopping when we meet one day. She runs a direct response social media marketing agency raking in millions of dollars per year. She tells the story of how she struggled to make payroll and would wait for checks to arrive from clients hoping she could meet overhead. Then she read one of Kennedy’s books on direct response marketing and used it to turn her entire business model around. I admired the part where she showed how she used her own company to prove out many of her direct response social media systems before trying them out on her clients.
About the book: The title would seem to be an oxymoron in that getting direct response from social media is nearly impossible. But Kennedy and Walsh-Phillips show us how it’s done and it really does make a lot of sense.
I can do without a bit of the brand positioning to star the book off but the main gist of the book is that the fundamentals always will rule and that once we master them we can apply them to just about anything. Kennedy and Walsh-Phillips alternate sections of the book with Kennedy taking the traditional direct response marketing rout and Walsh-Phillips the social media profitability one. It’s a nice set-up and I enjoy seeing them meld. Eventually Kennedy’s voice fades and Walsh-Phillips takes center stage. But Kennedy’s interjections are priceless and I love his admonitions to stick to the basics and kill the fluff. My favorite few lines from the book are Kennedy’s where he says, “You are in the business of selling things. You are not in the buzz business. You are in The Money Business. Refuse to be dissuaded from that simple, straightforward fact.”
Walsh-Phillips follows up with several example of sales funnels from her clients and the Glazer Kennedy Inner Circle group. She gives actual strategy to kick the reader’s butt into profitability through social media marketing. It’s a solid book and one that I am using as a textbook for my social media marketing efforts. This is an urgent read and I suggest you get the book if only for the sales funnels Walsh-Phillips has put together. Replicating these step-by-step could prove worth the $15 for the book many times over. She includes screenshots and breakdowns of some of her campaigns. I’m a fan and I expected nothing but the best from this book. It delivered.
Closing Out Show
I had an amazing time this week giving you the lowdown cash-driven social media marketing. This is episode eight! I remember when I just decided to start this thing and now look where we are! I’m over the moon about it and I’m looking forward to rounding out the first season of the Be Heard podcast with strong insights and even better content. We have just five episodes left and I plan on sharing tons of great insights and advice.
My plan is to share what I know about being heard in the marketplace. You’ll get to hear the rest of my perspective. Then in the future I’ll be bringing in other voices and other ways of getting your voice out there. That’s all for now. Until next week make sure to Be Heard!
This week’s music was provided by The Passion Hifi. The first track is called Mujabeats and the second track is called Me In Your Life. For more information on The Passion Hifi check them out on SoundCloud.