Welcome to the Be Heard podcast where each week for we’ll inject simplicity into marketing for your business. My name is Lisa D. Sparks and I am passionate about your success as a small business owner. During the next few minutes you’ll be inspired, gain key insights, and find ways to improve what you’re already doing to make yourself heard in the marketplace.
It’s a gorgeous spring day here in Philadelphia and I want to take full advantage of the weather today. Just a few days ago it snowed so the weather here is a bit unpredictable. In a few minutes I’ll be running out to meet a friend for lunch downtown. This week I’ll be sharing information about creating the right mindset for resilience, how to get the most out of your work time, the best ways to track your efforts in client acquisition and retention. Plus I’m including a review of Charles Duhigg’s latest book called Smarter Faster Better. Now let’s dive in!
This week’s mindset minute is about resilience. I recorded the entire podcast yesterday. I mixed it and did all I was supposed to do to make it sound amazing. Then, I got up to take a break while the system uploaded the completed show to my server. My laptop fell. It crushed the thumb drive that contained the show. The drive was destroyed. That was months of work down the drain.
My laptop was fine. After making a “meltdown call” to a friend, I created a graphic. I simply crossed out the premiere date, wrote that we had a tech meltdown, and posted a new premiere date for the next day – today – April 13.
Without the mindset of resilience, I would never have been able to take that step back and recover from the loss of that work, inspiration, and time. It still stings. But with the mindset of resilience I’m able to record this podcast today. Here are a few ways I develop that mindset:
- Be disappointed. It really is okay to fall down, cry, curse the heavens. Be real. Feel what you’re feeling completely. If not, it will come back in smaller, passive aggressive ways later on. Get the anger out of the way.
- Talk to someone. This is where having an accountability partner or a mastermind group, or an emergency meltdown contact comes in handy. I happened to ask my friend to pray for me right then and there over the phone. As she was praying I thought of the next step I would take to recover from the madness that just happened.
- Take positive action. This was the toughest part for me. I had to do more work even after all the other work I had just done had disappeared in a millisecond. I broke down the process of creating the notification graphic step-by-step. I built up a series of small wins. I opened the program, found the old graphic, updated the graphic with new content, distributed the graphic to update my listeners and then I shut off the computer and got something to eat.
Now here I am today. I don’t know why the original recording of the podcast got destroyed on that thumb drive. Maybe I never will know. I do know this process for being resilient has proved useful to me over and over again in getting back up when some of the worst have happened for what appear to be no reason.
Quick recap: Be disappointed. Talk to someone. And then take positive action. As I look back on how I’ve been able to recover from things, I find these three steps are always present. Use them and let me know how it goes for you.