Quality Hip Hop = Embracing who you are. Telling people who you are. And bragging about it.
You can borrow this mentality if you want to – it’s one of the best ways to market your business. You don’t have to be from the ‘hood to tell your story. As long as you’re authentic and focused directly on your people – you will be absolutely fine.
Here’s why: When you integrate your story into your marketing, you attract people who are right for your brand. You also repel people who would be such a pain to deal with. Side note about the “pains” in your business. They are ideal for someone else. You may be instrumental in finding that someone.
Either way, you’ll be:
much happier approaching content creation
full of more ideas and angles for those ideas
more engaged with your people, and
a content marketing juggernaut