Your 2015 Starts Now: Email Strategies for New Year’s Success
My Goal: To make profitable email marketing more accessible to small business owners.
The number one thing you must do in 2015 is: Tighten up your email marketing. You know I’m a big advocate of creating content in advance. And I suggest everyone has a need for this strategy. In fact, it’s the one thing that can save your business in the eyes of your audience. Why? It gives you the consistency missing in so many of your competitors. When you show up consistently, you stand out.
Bottom line: Create three email newsletters for the first quarter of 2015. I’ll even give you a template for the setup:
[One Tip Your Reader Can Use Immediately to Make Their Lives Better]
[One promotional item you’re looking to sell]
[Social Media links]
[Prominent link to forward your email to a friend]
This is pretty much the format I use for my email newsletters, and the newsletters of my clients. Go forth and prosper! With Love – Lisa