Here’s the best way to grab the attention of your audience via content marketing: Provide your target market with quick-to-read articles, news items, and useful tips. These satisfy the needs of your audience to be informed, without taking up tons of time (or appearing to take up tons of time).
Snackable content. That’s what they’re calling it these days. And you’d do well to use it, too. What is snackable content? It’s content that’s easy to read, at a glance, and is unintimidating to readers.
Key Reasons to give readers snackable content:
- Make it Quick! Your clients don’t read. They scan. Use sub headlines, headlines and bullet points to make it easier to digest what you are saying.
- Make it Relevant! We don’t have tons of time. Give it to me straight. Give it to me now.
- Make it for Me! I want to know what it does for me. Period.
- Make Me Want More! Whet the appetite. It leads to beau coup sales.
How? Use source material such as news items. Give one snackable content tip on the item and then include a link to one of your cool landing pages. Here’s an example:
The Pew Research Center just made it easier for you to reach the Hispanic market.
You now have the chance to reach out to the Latino business community and have a higher expectation for a return. With a large population, a large business community follows.
One quick tip: The riches are in the niches. Latino markets are not a monolith and need to be treated as individual niches, not just a general market. For more click here: http://www.veritycontent.com.
Source: The Pew Center for Research Fact Tank: PewResearch.org
Be sure to make the snackable content about the reader as much as possible. A couple of tips for that:
Use the words “you” or “your” as much as you possibly can in your text. This gives a sense of a one-on-one interaction. There’s no better way to get a response from your audience than that one key element. It’s a powerful way to bring more relevance to the snackable content you are providing for your audience.
Relevance can be a big challenge when writing snackable content. That’s why it’s so important to use a takeaway item every single time. What’s the lesson? What will the reader get out of the snackable content. That’s the key to making your audience sit up and pay attention. Not just to the current article, but to any content you provide in the future.
News is current as of January 24, 2014