What if Paul Revere had Twitter?
The message would still be the same – but would it have the same urgency? There was drama in him riding through Lexington and Concorde.
In a world full of messages, hoaxes and scams, would anyone have believed Paul Revere if he tweeted his message? What if he sent a text? The medium and the message are both important.
Choose based on urgency and the intimacy of the message. But please ma’am, please sir do not bore me.