“If you’re attacking your market from multiple positions and your competition isn’t, you have ALL the advantage.” – Jay Abraham via @SavvyBizBuilder and @ShoestringGal by way of Twitter
Is marketing war? I hear a lot of things about how we should attack a market and crush the competition. But I really don’t want to do that – even if it may be profitable. Perhaps, then, I’m in the wrong business.
I like my audience. Scratch that. I LOVE my audience, and have often sacrificed sleep to help them solve problems. Much like I do with my close friends.
No diss to Jay. I get his meaning. It’s just that words really do matter. Attack, crush, stomp, kill. Really? Marketing isn’t about war. It’s about relationships. Are you good at making and keeping friends? Then you’ll be an excellent marketer.
Think Oprah, Apple and Seth Godin. Other than occasional overexposure do these brands attack you? (Note: I’m only talking to their fans here.) No, you don’t feel attacked or dominated. You love interacting with them. Watching her show, using his latest product, devouring his latest post – you feel something. It’s an experience.
Make relationships, not war.