Do you really want the person filling out your form to “submit”? What does that word mean? It means to surrender, to give in, to stop fighting. Are you in a fight with your web visitors? Is that how we view it?
OK, I am being a bit facetious. But think about it. No, really, THINK! Every word on your site, email newsletter, blog, Twitter post, Facebook post has meaning.You have to know what you want the visitor to do and gently or sometimes overtly and strongly move that person towards the desired behavior.
I have nothing against the word “submit” per se. Just make sure it’s the word that will truly move your audience to action and not just some default text a web designer placed on the form. Details matter, family, because they’re directly related to implementing strategy. Your overall approach should speak through every thing your company does – especially in copy/wording on your website and other places, too. You’re welcome! – L